top of page

About Sarah

Senior UX Researcher | Human Behavior, Product Strategy & Evidence-Based Design

Nice to (virtually) meet you!

I’m a UX Researcher and Designer with over five years of experience, currently working at The Canadian Real Estate Association (CREA), where I focus on improving the user experience of REALTOR.ca — one of Canada’s largest and most trusted real estate platforms.

Pink Poppy Flowers

I hold a Bachelor of Science in Psychology from the University of Toronto, and before transitioning into tech, I worked in social services, managing a shelter supporting individuals experiencing homelessness. That experience strengthened my commitment to understanding people with empathy, navigating complex needs, and advocating for better experiences—perspectives that now guide my work in UX.

My passion lies in human behavior, evidence-based design, and creating meaningful, user-centered digital experiences. Outside of work, you can usually find me exploring new places across the globe, discovering great food, or spending time with my dog, Echo.

Looking ahead? Explore my resume or get in touch.

Arrow_05.png
unnamed.jpg
bottom of page